Telegram has emerged as one of the most popular messaging platforms, boasting over 800 million active users worldwide. With its highly engaged audience, Telegram Ads provides businesses and marketers with an excellent opportunity to promote their products and services. This guide will walk you through everything you need to know about Telegram Ads, including its features, ad types, pricing, targeting options, and best practices.
What Are Telegram Ads?
Telegram Ads is an advertising platform launched by Telegram to allow businesses and content creators to reach a broader audience. Unlike traditional ad platforms like Facebook or Google Ads, Telegram Ads focuses on privacy, offering a non-intrusive experience telegram ads price with ads appearing only on public Telegram channels with over 1,000 subscribers.
Benefits of Advertising on Telegram
- Highly Engaged Audience – Telegram users are known for being highly active and engaged with the content they follow.
- No User Tracking – Telegram does not track users, making it a privacy-focused platform.
- Minimal Competition – Since Telegram Ads is still relatively new, businesses have a better chance of standing out.
- High Conversion Rates – With targeted advertising, businesses can attract users who are genuinely interested in their offerings.
Types of Telegram Ads
Telegram currently supports text-based ads that blend seamlessly with the content of public channels. These ads:
- Contain a maximum of 160 characters.
- Can include a call-to-action (CTA) link.
- Appear in large public channels with over 1,000 subscribers.
- Are displayed at the bottom of a channel’s post.
How Telegram Ads Work
1. Ad Placement
Ads are shown in public Telegram channels but do not interrupt private chats or groups. This ensures a non-intrusive experience for users while giving advertisers access to a large audience.
2. Pricing Model
Telegram Ads work on a cost-per-impression (CPM) basis, meaning advertisers pay based on the number of views. The minimum ad budget is €2 million, making it more suitable for large businesses and established advertisers. However, third-party ad networks may provide options for smaller advertisers.
3. Targeting Options
Although Telegram does not collect user data for tracking, it allows advertisers to target users based on:
- Channel Topics – Ads are shown in channels with similar interests.
- Language Preferences – Businesses can target users based on their preferred language.
- Geographical Location – Advertisers can select specific regions or countries.
How to Create a Telegram Ad
- Sign up for Telegram Ads – Access the official Telegram Ad Platform.
- Set a Budget – Determine how much you’re willing to spend.
- Choose Targeting Options – Select audience preferences like language and channel topics.
- Create Your Ad Copy – Write a compelling, 160-character ad with a clear CTA.
- Submit for Review – Once reviewed, your ad will go live on eligible channels.
Best Practices for Telegram Ads
- Keep Your Message Clear and Concise – With only 160 characters, your ad should be direct and compelling.
- Use a Strong CTA – Encourage users to take action, such as visiting your website or joining your channel.
- Leverage Popular Channels – Target high-traffic Telegram channels related to your niche.
- Optimize for Engagement – Monitor your ad performance and adjust accordingly.
Telegram Ads offers businesses an excellent opportunity to reach a highly engaged audience while maintaining user privacy. Although the platform requires a significant budget, its unique targeting options and non-intrusive approach make it an attractive option for brands looking to expand their reach. By following best practices and optimizing your campaigns, you can make the most of Telegram advertising.